Edward Billington
Global Partnerships & Sponsorships @Feld Entertainment
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WORK HISTORY
Global Partnerships & Sponsorships @Feld Entertainment
Palmetto, FL, US
Developed national partnerships with brands such as Progressive Insurance, Zenni Optical, Yamaha Motor Company, Shift4, Mike\'s Harder Lemonade, GEARWRENCH, Stacyc, SmartFi, torq.io, and more.Co-developed the strategy and policies for sports betting on SuperMotocross, bringing legal wagering to the sport for the first time in the history of the series.Oversaw strategy, development and launch of global Esports platform for Monster Energy Supercross, including monetization, distribution, promotion & execution. Collaborated in development & brand strategy for multiple titles in the Monster Energy Supercross video game franchise & Monster Jam video game franchise.Leveraging a portfolio of unique and experiential assets to create bespoke, integrated marketing partnerships. Proven track record of generating brand awareness & affinity, increasing sales/market share, building B2B relationships and beyond through:• Retail-Oriented Shopper Marketing Programs • Social Content/Data Capture Campaigns• B2B Hospitality Opportunities• National & International Sweepstakes• Digital & Social Presence• Experiential Fan Engagement• In-Event Branding• National TV Broadcast Exposure• Retail Traffic Driving Promotions• Retailer Pass-Thru Rights
EDUCATION
Florida State University
B.S. Sport Management, with a minor in General Business, Sport and Fitness Administration/Management
University of South Florida
M.B.A., Sport and Entertainment Management
SKILLS
ABOUT EDWARD BILLINGTON
An experienced professional in the sport/entertainment industry, with a proven track record of developing corporate partnerships, strategic marketing programs and shopper marketing promotions across numerous sport/entertainment properties.
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