Eduardo Nigro

About Eduardo Nigro

I am a senior global executive with over 24 years of experience growing revenue, market share and profitability in multiple industries, including FMCGs, Real Estate, and Travel & Leisure. I currently lead marketing, sales and growth for a 16Bi$ publicly traded company. I have expereince leading global categories with full P&L responsibility with revenues ranging from 400M$ to 2Bi$. I have experience expanding business locally, regionally and globally including doubling distribution in the US, doubling businesses in revenue in US and Latin America and launching new products / categories in countries like India, China, Nigeria, Indonesia and UAE. I have an MBA from Washington University in St. Louis and I speak English, Spanish, and Portuguese. My core competencies include global brand marketing, general managementcommercial strategy, revenue growth, innovation, consumer insights, e-commerce strategy, omni-channel/digital media, customer experience, financial acumen, international expansion and communication skills.I have a proven track record of turning around flagging brands, accelerating revenue growth and innovation, expanding / entering new markets and capturing new consumers. I am also a recognized leader, collaborator, and coach who can build and lead high-performing teams that turn insights and strategies into concrete results.

Experience

1. Senior Vice President (SVP) Marketing, Analytics & Leasing (Sales)

   AMH

   May 2021 — Present · Las Vegas, NV, US

   Executed leadership and management for marketing, sales / leasing, revenue growth, customer & resident experience and business insights for the publicly traded AMH (formerly known as American Homes 4 Rent, NYSE ticker AMH). Accountable for 1 Bi$ in revenue. Led team of 130 professionals.• Launched simplified process to search and find properties, new amh.com website and improved product marketing strategy within the regulated industry, that resulted in a +400% increase in direct search,+20% increase in leads and achieving record-high revenue growth (+9% vs PY)• Launched AI technology combined with how consumers visit/interact with the 65K properties through technology innovation based on consumer insights that enhanced the entire customer journey/marketing funnel, doubling self-service automation, reducing call center interactions by 40% and improving conversion by 15%.• Successfully rebranded the $16B company by implementing a new brand strategy, visual identity, brand architecture, and corporate vision & mission, setting the company for growth. • Redefined and implemented a new leasing (sales) model for the organization\'s 65K+ properties via a centralized, efficient 105-person sales team, resulting in lower costs per lease (-25% vs PY), record-high applications (+12% vs 5-year average), and leases signed (+7% vs 5-year average).• Created the Analytics department and a Customer Experience Strategy and Vision, partnering with IPSOS, resulting in a 20-point improvement in Net Promoter Score based on a 3-year plan.

Education

• Universidad Metropolitana (VE)

  B.S., Systems Engineering

• Washington University in St. Louis - Olin Business School

  MBA, Marketing, International Business, General Management

Skills

• P&L Management
• Global Marketing
• Strategic Planning
• Brand Equity
• P&L Responsibility
• Business Strategy
• Team Building
• Category Development
• Fmcg
• Team Leadership
• Cross-Functional Team Leadership
• Product Development
• Consumer Products
• Customer Insight
• Strategy
• Marketing Management
• Management
• Categorization
• Segmentation
• Marketing Strategy
• Integrated Marketing
• Brand Management
• Advertising
• General Management
• P & L Oversight
• Marketing
• Leadership
• Leadership Development
• Brand Marketing