Eduardo Casas
Multicultural Marketing Leader
- Role
- National Director of Multicultural Engagement at Scouting America
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Eduardo Casas
As National Director of Multicultural Engagement at Scouting America, I lead strategic…
Experience
National Director of Multicultural Engagement
Oct 2025 — Present · Dallas, TX, US
The Multicultural Engagement Director will plays a pivotal role in leading and implementing strategic initiatives to engage youth from diverse backgrounds and strengthen inclusivity within our programs by fostering relationships and enhancing engagement with diverse cultural communities. The Multicultural Engagement Director will partner with Marketing on developing and executing culturally relevant marketing campaigns, and collaborate with Programs and Scouting Outfitters, leading efforts to translate Scouting America materials into multiple languages. They will establish partnerships with diverse national and community organizations, build relationships with multicultural communities, lead creation of toolkits for outreach to diverse communities and partner with our local councils and communities to help ensure that all youth and families feel a deep sense of belonging in Scouting.
Education
Northern Illinois University
Bachelor of Science (BS), Industrial Supervision
1979 — 1985
Skills
- Marketing Research
- Social Media
- Sports Marketing
- Online Advertising
- Business Planning
- Event Management
- Digital Strategy
- Customer Insight
- Multi-Channel Marketing
- New Business Development
- Marketing Management
- Budgets
- Integrated Marketing
- Strategic Communications
- Sponsorship
- Product Marketing
- Brand Awareness
- Shopper Marketing
- Hispanic Marketing
- Product Launch
- Brand Development
- Market Planning
- Competitive Analysis
- Contract Negotiation
- Creative Direction
- Strategy
- Product Development
- Social Media Marketing
- Fmcg
- Media Planning
- Consumer Products
- Market Research
- Public Relations
- Media Relations
- Business Development
- Digital Marketing
- Relationship Marketing
- Leadership
- Strategic Planning
- Brand Architecture
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