Eduardo Eddie Camacho

About Eduardo Eddie Camacho

I’m Eddie, a Senior Creative Lead who shapes thoughtful, insight-driven ideas and guides creative teams across large-scale campaigns at Amazon’s Brand Innovation Lab.My approach to creativity is shaped by how I grew up and how I see the world. As the son of two immigrant parents, I learned early on to listen closely, notice what others might overlook, and pay attention to the moments that give stories their meaning. That perspective now influences how I build ideas, collaborate with partners, and lead teams through ambiguity.In my work, I focus on developing creative campaigns that are strategic, culturally aware, and grounded in real customer insight. I bring clarity to complex projects, help teams align around a shared vision, and make sure the work stays intentional and well-crafted from concept through delivery. I’m known for strong communication, organized thinking, and creating momentum across cross-functional teams.I believe the best creative work comes from environments where people feel supported, trusted, and encouraged to think courageously. My leadership style prioritizes empathy, clarity, and collaborative problem-solving so teams can do their strongest and most meaningful work.Let’s connect.

Experience

1. Senior Creative Lead, Art Director - Brand Innovation Lab

   Amazon

   Apr 2024 — Present · New York, NY, US

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Advertising - Texas Creative

  2010 — 2014

• Texas Creative

  Bachelor of Science - BS, Advertising

  2012 — 2014

Skills

• Illustrator
• Photoshop
• Indesign
• Graphic Design
• Facebook
• Art Direction
• Video Editing
• Imovie
• Final Cut Pro
• Photography
• Spanish
• Adobe Acrobat Pro
• Facebook Marketing
• Marketing
• Art
• Advertising
• Social Media
• Layout
• Adobe Creative Suite
• Graphics