Eduardo Varela

About Eduardo Varela

Driven by a deep passion for reimagining spaces, the idea for Domicile & Co. had been taking shape in my mind for years. Bringing it to life — and transforming it into a venture that creates beautiful, functional environments for our clients — has been one of my most fulfilling and proudest professional achievements.I founded Domicile & Co. after a successful career as a senior marketing executive with two of the world’s largest financial services brands. This background equipped me with a unique ability to understand clients’ needs, translate them into actionable plans, lead large teams, manage complex programs, and oversee multi-million-dollar budgets — all of which now inform how I approach design, development, and client service.My passion for real estate and design led me to start flipping and designing homes in the Hamptons in 2014, eventually becoming a full-time East End resident in 2020. I am a registered member of the International Furnishings & Design Association (IFDA) and the Interior Design Society (IDS).Born and raised in Buenos Aires, Argentina, I’ve also lived and designed homes in Miami, Toronto, and New York City. I now call East Hampton home.

Experience

1. Owner & Principal Designer

   Domicile & Co

   Jan 2022 — Present · East Hampton, NY, US

   Domicile & Co. is a real estate investment and interior design firm specializing in both proprietary development projects and residential commissions, with a focus on New York City and the Hamptons.Our current portfolio reflects a diverse mix of style, scale, and geography — from the design and construction of a 6-bedroom beach residence on 1.7 acres in East Hampton, to the renovation of a co-op apartment in Manhattan’s Gramercy Park, and consulting on the remodel of a historic pied-à-terre in central Rome.Whether through the transformation of undervalued properties we invest in directly, or by collaborating with clients to bring their vision to life, our mission remains the same: to create beautifully designed, highly desirable spaces that realize a home\'s full potential.

Education

• Universidad del Salvador

  Bachelors of Arts (BA) in Advertising & Social Media Communications, Advertising

  1989 — 1994

• Universidad del Salvador

  MBA, Marketing Management, Marketing

  1999 — 2000

Skills

• Cards
• Analytics
• Marketing Communications
• Product Launch
• Brand Development
• Product Management
• Latin America
• Strategic Planning
• Marketing
• Email Marketing
• B2b
• Relationship Management
• Search Engine Marketing (Sem)
• Loyalty Marketing
• Direct Marketing
• Small Business
• Commercial Cards
• Loyalty Programs
• Content Marketing
• Crm
• Global Brand Development
• Strategic Partnerships
• Digital Asset Management
• Digital Marketing
• Account Management
• Mobile Marketing
• Social Media Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Cards
• Credit Cards
• Integrated Marketing
• Brand Asset Management
• P&L Management
• Customer Relationship Management (Crm)
• Customer Acquisition
• Leadership
• Management
• Business-to-Business (B2b)