Eduardo Ruiz
VP/Branch Manager II at First Bank
- Role
- VP Branch Manager Ii at First Bank
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eduardo Ruiz
A dedicated, 100-year family history of ownership is an asset not many banks can tout…
Experience
VP Branch Manager Ii
Jul 2019 — Present
Developing a daily and weekly branch sales plan•Providing motivation and coaching of staff to ensure accountability and achievement of assigned sales/referral goals•Managing branch lobby traffic by actively interacting with new and existing clients in an effort to develop, retain and expand existing First Bank relationships; including cross-selling additional products and consumer loans•Training and developing my staff to maximize employee performance through appropriate human resources management•Monitoring the competitive environment by staying abreast of changes in the financial services industry; assessing the impact of those changes on the branch•Developing and implementing branch marketing promotions; tracking sales results and modifying results as needed•Ensuring optimum staff coverage of branch staff, including evenly distributing the workload•Maintaining a thorough knowledge of all retail products and provide staff training to include product knowledge, sales, referrals, client service, risk management and policy & procedures•Maintaining a professional and cohesive team atmosphere and representing the company in various civic and community functions
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