Eduardo Lancara
Digital Marketing Strategist at North
- Role
- Digital Marketing Strategist at North
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Eduardo Lancara
Digital Marketing leader with 5+ years of experience driving lead generation, paid media…
Experience
Digital Marketing Strategist
May 2025 — Present · Troy, MI, US
Develop and implement paid search (PPC) strategies using various platforms such as Google Ads and Bing Ads to generate leads and improve brand awareness. • Develop and implement paid social media strategies to generate brand awareness, improve engagement and brand loyalty, and generate leads. • Assist in the creation and improve efficacy of the company\'s digital marketing assets and dynamic media. • Increase traffic to multiple company sites and improve lead generation from those sites. • Collaborate with our marketing analyst, IT, CRM, and other systems to make sure digital campaigns are managed and tracked through the entire sales process. • Establish best practices and explore new methods in digital marketing to meet the company’s objectives for customer engagement, lead generation and brand loyalty. • Liaise with Marketing, Sales, Design, Product and Content teams to optimize customer experience and ensure brand consistency. • Collaborate with in-house designers and developers and manage outsourced website/application designers and developers as needed. • Identify online/digital advertising needs and opportunities to reach target audiences. • Work with business unit leaders to develop and execute on business unit specific digital strategies. • Measure responses to changes in programs using Google Analytics and other tools. Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact on the company’s business objectives.
Education
Florida International University
Bachelor’s Degree
2014 — 2019
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