Eduardo Ignacio Malinovsky

About Eduardo Ignacio Malinovsky

A passion to gaming led me to do what I enjoy the most, that is, working with people that share the same passion, from content creators to esport players and brands. With experience in product placement, influencers, brand awareness and gaming industry, I have been running impactful and relevant campaigns with content creators for the past 6 years, generating on average over 150M views monthly for my previous company with a special influencer program I designed.Highly adaptive, always on the move and constantly improving in this ever changing world that are games, these are the things I thrive upon and what motivates me to continue traveling through this road, always leveling up.

Experience

1. Influencer Marketing Manager

   Garena

   Nov 2025 — Present · Miami, FL, US

   Develop and Execute Influencer Marketing Strategies: Lead the development and implementation of comprehensive influencer marketing strategies aligned with Free Fire\'s marketing and business objectives.Build and Nurture Relationships: Identify, engage, and build relationships with influencers, content creators, and gaming enthusiasts who align with the Free Fire brand.Content Integration and Campaigns: Designing tailored influencer marketing programs. Explore innovative tactics and platforms to effectively reach and engage our target audience.Cross-Functional Collaboration: Collaborate with cross-functional teams in integrated marketing, media, esports and communications to integrate influencer programs with broader marketing communication plans and activities.Performance Tracking and Analysis: Follow up on all activations through KPI oriented trackers to analyze influencer marketing program performance. Deliver data-driven results, insights, and opportunities for optimization.Stay Current on Industry Trends: Monitor and harness industry trends, staying up-to-date on emerging platforms, shifts in the gaming and influencer landscape, competitive activity, and channel best practices.Budget Management: Effectively manage influencer program budgets, ensuring efficient allocation and maximizing return on investment within the channel.Legal Compliance: In partnership with legal teams, ensure compliance with Garena\'s high standards and regional regulatory requirements governing influencer and partner marketing.