Eduard Massier
Managing Director - Leading Hummel Across Turkey, Mea, Cis and Balkans @hummel
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WORK HISTORY
Managing Director - Leading Hummel Across Turkey, Mea, Cis and Balkans @hummel
Istanbul, TR
I am very excited to have joined hummel, the Danish sports and lifestyle company. The brand boosts a strong heritage and offers enormous potential for growth. I am humbled to be part of an ambitious team that wants to polish this jewel and develop it into a globally recognized and inspiring brand. By leading the hummel organization across Turkey, MEA, the Balkans and CIS - together with a highly motivated team - and by brining in many years of experience in the industry I want to contribute to the success of hummel and develop future leaders who can grow the brand and company for many more years
EDUCATION
University of Applied Sciences Aachen, Germany
Bachelor’s Degree
Gymnasium Neuenhaus, Germany
High School
Ankeny High School, US
High School
Coventry University
Bachelor's Degree
Center for Executive Coaching
Certified Executive Coach
ABOUT EDUARD MASSIER
I am an agile and enthusiastic business leader with 25 years of international experience in multi-channel retailing and the sporting goods industry - in General Management as well as leadership positions in Marketing & Business Development and Supply-Chain & IT Equally strong in strategic thinking & planning, hands on management of day to day operations as well as dealing with high complexity and driving / turning around financial performance A stout believer in people empowerment and team success, with a passion for coaching talent to help them perform at their best I CAN HELP companies or organizations As GENERAL MANAGER, NON-EXECUTIVE DIRECTOR / BOARD MEMBER, ADVISOR and COACH / FACILITATOR DEVELOP BRANDS, GROW REVENUES and DRIVE strong business and FINANCIAL PERFORMANCE in multi-country and multi-channel markets with a high share of / development focus on DTC and eCommerce business Design and implement CONSUMER CENTRIC STRATEGIES - segmentation, new channels, new retail formats, establish and develop mono and multi-branded eCommerce, build Omni-channel connectivity, design and implement digital marketing strategies, professionalize consumer services and improve consumer experience DEVELOP NEW MARKETS with primary expertise in the MEA region including Turkey, Israel and Iran but also Romania and Bulgaria - new market entry strategies, negotiation with and selection of partners, strategic business planning, building robust business cases and implementation / business set-up LEAD TRANSFORMATION - Design and implementation of organizational structures, capability building and change management to develop consumer centric and digitally led organizations, building high performance cultures, work-force optimization and reorganization to drive efficiencies, implementation of and change management pertaining to large scale ERP system implementations COACHING - Senior Executives and Teams to improve performance and facilitate learning and growth
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