Edsel Yera
Marketing Operations Manager at Ashton Woods
- Role
- Division Marketing Manager at Ashton Woods Homes
- Location
- Marietta, GA, US
- LinkedIn followers
- 500 followers
About Edsel Yera
I am a seasoned professional with 21+ years of team leadership, digital marketing, online…
Experience
Division Marketing Manager
Aug 2021 — Present · US
As a seasoned Marketing Manager at Ashton Woods, I spearhead division marketing campaigns tightly aligned with the company\'s sales objectives and broader divisional goals. My role encompasses the planning, development, and execution of a diverse range of marketing initiatives, both online and offline, to capture target audiences, foster leads, and convert interest into measurable sales results. I am deeply involved in data analysis, content management, and brand consistency, applying a meticulous and analytical approach to optimize marketing ROI and support sales teams in their efforts.• Ensure the brand\'s integrity across all customer interactions, oversee content updates, and manage visual assets, including photography and online presence.• Craft and implement targeted marketing strategies in sync with division objectives, coordinating with the VP of Sales and Marketing for integrated sales and marketing efforts.• Apply analytics tools to track marketing success, manage the budget efficiently, and refine the marketing strategy to enhance ROI.• Oversee the lead database and manage communication outputs, including emails and targeted messages.• Deliver precise briefs to partners and critique creative outputs for strategic alignment and brand integrity.• Direct marketing projects across various channels, managing agency partnerships and ensuring project delivery.• Engage with sales teams and conduct market analysis to stay abreast of trends and competitor movements, fostering market expertise.
Skills
- Real Estate Marketing
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Online Advertising
- Social Media
- Advertising
- Trade Shows
- Quarkxpress
- Adobe Creative Suite
- Constant Contact
- Customer Service
- Residential Homes
- Brand Management
- Marketing Strategy
- Multiple Listing Service
- Event Planning
- Property Management
- Marketing
- Strategy
- Management
- Graphic Design
- Account Management
- Newsletters
- Real Estate
- Negotiation
- Microsoft Office
- Sales
- Email Marketing
- Advertising Management
- Managing Database
- Online Marketing
- Joomla
- Microsoft Word
- Budgets
- Wordpress
- Marketing Communications
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