Edsel Mascarenhas

Product Manager @Achēv

Mississauga, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2016 — Present

Product Manager @Achēv

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Mississauga, ON, CA

Product Manager for Digital Client Services • Leading multiple projects to deliver services across widespread communities of clients and partners• Defined the roadmap, vision and strategy for multiple platforms: Compass, CLB-OSA, CLBPA, HARTs, Virtual Language Assessments• Managing Artificial Intelligence driven projects• Developing a widespread online community across the province• Performing business analysis and designing a scalable solution• Leading the content and tech team for developing the corporate intranet and engaging employees• Presenting at government forums and seminars to demonstrate solutions to partners and stakeholders• Managing the social media presence by writing content for blogs, success stories and websites• Managing search engine marketing campaigns and paid ads on multiple channels• Developing business opportunities by responding to call-for-proposals from the Federal Government of Canada• Leading community engagement and change management activities across 5 regional municipalities in Ontario• Leading the technology team to develop intellectual property with the goal of business expansion• Producing intellectual property with videos and application algorithm for government funded programs• Leading the UX and UI development, digital strategy and off-line promotional programs• Leading and overseeing project activities according to the scope, work plans, budget and contractual requirements• Managing the CoE for community engagement with effective communication, training and documentation• Coaching the project teams in complicated situations and guiding their activities to reach project goals• Leading brainstorming sessions and engaging with Federal Government representatives

EDUCATION

1997 — 1998

Xavier Institute of Communications

Mass Comm, journalism, public relations

1989 — 1991

University of Mumbai

Bachelor of Commerce - BCom, Business/Commerce, General

1975 — 1986

St.Xavier's High School, Vile Parle

SSC

1995 — 1997

University of Mumbai

Master of Commerce, Management

SKILLS

Corporate CommunicationsCustomer Relationship Management (Crm)StrategyE-CommerceContent ManagementManagementDiploma in Advanced Digital MarketingBrand DevelopmentMarketing CommunicationsStrategic CommunicationsCustomer InsightBusiness PlanningKnowledge ManagementDigital MarketingOnline AdvertisingAdvertisingAnalyticsInternal CommunicationsIntranet StrategyMedia RelationsBusiness StrategyCrmOnline MarketingContent DevelopmentTeam ManagementDigital MediaInteractive MarketingChange ManagementLeadershipWeb Content ManagementSocial MediaWeb AnalyticsIntegrated MarketingRelationship ManagementMarketingBrand ManagementContent StrategyMarketing Strategy

ABOUT EDSEL MASCARENHAS

A creative and innovative product manager with expertise in developing online communities…

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