Ed Draves

About Ed Draves

Customer service is my #1 goal, it encompasses everything. I’ve had the privilege of…

Experience

1. Director, Wine Retail and Education

   Prestige Wines And Spirits Pvt. Ltd

   Oct 2002 — Present · Orchard Park, NY, US

   Assistant Store Manager Responsible for day to day operations, brand recognition and reputation, encompassing all aspects of customer service and care. • Project Management: In 2002, during store build-out, selected initial merchandise assortment, created wine and spirit floor plan, store sets, and plan-o-grams, and led a team of full and part-time associates in coordination of store set-up.• Projected sales and costs for newly launched products and tracked analysis on existing product. • Designed, documented and delivered a series of Wine Education courses geared toward a customer audience with a widely varied knowledge base. Trained additional presenters.• Created and maintained a social media presence for the store on Facebook and Twitter. Created a reach of 4 thousand customers, with 20% visiting the store.• Actively engaged customers, ensuring their needs are met or exceeded. Resolved complex, highly time sensitive issues for internal and external customers. • Managed Internet Sales to increase order processing efficiency by 50%. Set policy for Customer ID/password access issues, Customer data privacy and change management, order packing, shipping and tracking management.• Published Author of articles on Wines and Spirit products, regions and traditions.• Researched current trends and proactively ensured acquisition of consumer desired products in stock.• Managed, engaged and empowered a staff of thirty. Responsible for staff product and customer experience education, scheduling and managerial floor support and procurement of seasonal personal.• Organized and promoted wine events ensuring compliance of New York State Laws. • Featured Industry Speaker at Trade Events • Wineries Unlimited How to sell to a Retailer • Americas Grape Festival Tasting and Touring at Local Wineries • Great Lakes Festival Wine and Food Pairing

Education

• Cardinal O'Hara

  Regents, Business/Commerce, General

  1983 — 1987

• Buffalo State University

  BS, business studies

  1987 — 1993

Skills

• Process Scheduler
• Hospitality
• Blogging
• Budgets
• Food
• Community Outreach
• Marketing
• Nonprofits
• Sales
• Event Management
• Facebook
• Advertising
• Wine
• Management
• Team Building
• Editing
• Social Networking
• Food & Beverage
• Social Media Marketing
• Customer Service
• Master Mason
• Retail
• Recruiting
• Staff Development
• Event Planning
• Project Management
• Inventory Management
• Coaching
• Analysis
• Social Media
• Leadership Development
• Wine Tasting
• Human Resources
• Trade Shows
• Leadership
• Strategic Planning
• Teaching
• Time Management
• Public Relations
• Negotiation