Ed Garrison

About Ed Garrison

Experienced problem-solver with strong track record working in the Food & Beverages industry. Skilled in Consumer Products, Sales, Management, Distribution, and National Account Development. Thrives in fast-paced environments and humble enough to appreciate a personal relationship and the business generated from knowing your client and solving their needs.

Experience

1. National Account Manager

   Better Beverage Leaders Bbl, Inc

   Jan 2018 — Present

   National Account Manager ~ All Channels for Delirium & Huyghe Brewery, Habesha, Rodenbach & La TrappeManage all Off-premise channels for BBL brands, education and training for Field sales team, feature execution coordination with wholesalers across the US. Collaborate with other Belgian Importers to garner more attention and focus from National and Regional retailers and buyers. Secured 100\'s of new points of distribution in all channels. Coordinate pricing promotions and monthly features to highlight our brands.Delirium Tremens is the #1 High-end Import brand in the US (20••••22). Tremens 4/500ml cans lead growth,+9%(Total US AOC + Liq/Conv ~ Nielsen Mid-year 2022). Flagship- Delirium Tremens. Core- Delirium Red, Delirium Nocturnum. Special Releases- Delirium Noel (Christmas Ale); Deliria (Brewed by female brewers from around the globe to celebrate International Womens Day March 8)Innovation- Averbode (authentic Abbey beer), Floris Wheat Family, Mongozo (Fair-trade, vegan, organic and gluten-free beers) in 2019Delirium glassware is reputed to be the most stolen beer glass in the industryProud inductee in to the Societe of Elephant Rose (Sept 2018)Continuing the fun stories of the Pink ElephantEncouraging people \"Treat yourself to a nice Belgian beer today!\"

Education

• Appalachian State University

  BS Business Administration, Marketing

  2000

Skills

• Inventory Management
• Pricing
• Event Management
• Key Account Management
• Merchandising
• Internal & External Communications
• Beer
• Brand Management
• Marketing Strategy
• Sales Management
• Key Account Development
• Retail
• Sales
• Wholesale
• Sales Operations
• Customer Retention
• Pricing Strategy
• Marketing
• Beverage Industry
• Alcoholic Beverages
• Iri
• Trade Shows
• Direct Store Delivery
• National Accounts
• Team Building
• Management
• Account Management
• Grocery
• Consumer Products