Ed Petrone

About Ed Petrone

For more than 20 years, I\'ve helped organizations solve complex business challenges by…

Experience

1. Director, Sales

   Suzy

   May 2025 — Present · Princeton, NJ, US

   At Suzy, we help brands make smarter, faster decisions through agile, end-to-end consumer insights. Our integrated platform brings together quant and qual research, connecting teams to an always-on audience of 18MM+ U.S. consumers and access to 130 global markets.With Suzy, teams move at the speed of culture - designing, launching, and analyzing research in hours (not weeks) for product development, creative testing, campaign optimization, and shopper insights. Our platform includes advanced methodologies like MaxDiff, TURF, and monadic testing, all backed by our Center of Excellence Research Team averaging 15+ years of experience.Suzy leads the way in AI-driven research, including:Suzy Speaks: AI-moderated conversational qual for rich, scalable, voice-based insights at quant speed and sample sizes.Suzy Signals: Our decision engine that delivers essential insights, real-time cultural trend signals, and recommended next steps - right to your inbox after each project.We enable clients to bridge foundational, innovation, campaign, and shopper research, empowering insights, marketing, and innovation teams with connected learnings that fuel growth, innovation, and brand storytelling.What sets Suzy apart?Comprehensive capabilities: From quick-turn surveys to complex mixed-method projects, all in one platform.Proprietary audiences: Reach hard-to-find segments, niche groups, and broad demographics.Speed and flexibility: DIY or full-service support with agency-level rigor and unmatched scalability.Next-gen solutions: Integrated AI, automated reporting, and voice-driven qual for deeper, actionable insights.Trusted by 400+ leading enterprises across 22 industries, Suzy is redefining how brands activate the voice of the consumer, turning insights into a competitive edge.Want to learn more about how Suzy can accelerate your insights? Let’s connect.

Education

• Penn State University

  Bachelor of Science, Marketing

  2001 — 2005

Skills

• Survey Research
• Quantity Surveying
• Quantitative Data
• Market Intelligence
• Research Design
• Questionnaires
• Cati
• Advertising Research
• Project Delivery
• Project Planning
• Business Insights
• Online Research
• Brand Equity
• Questionnaire Design
• Surveying
• Telephone Research
• Market Research
• Caravan
• Project Management
• Primary Research
• Data Analysis
• Survey Design
• Consumer Behaviour
• Project Coordination
• Omnibus
• Cell Phone Research
• Research
• Quantitative Research
• B2b Research
• Marketing Research
• Survey Methodology
• Consumer Insight
• Segmentation
• Customer Insight