Edward Patience
Salesforce Consultant | Marketing Operations | Salesforce Certified Administrator | Optimizing Lead-to-Revenue Processes | Emphasize Clean Data, Scalable Solutions and Smooth Project Execution.
- Role
- Principal, Sales Operations and Marketing Technology at Governors Road Network, Llc
- Location
- Hollywood, FL, US
- LinkedIn followers
- 500 followers
About Edward Patience
As a Salesforce Consultant, I design and implement solutions that drive efficiency in sales and marketing operations. I specialize in managing multi-channel campaigns - spanning lead generation, email marketing, and social media - with a strong focus on data hygiene and segmentation. Along with technical implementation, I consult on industry best practices and lead user training to ensure successful adoption.I leverage deep expertise in Salesforce administration, Sales Technology, and Marketing Technology to help organizations streamline processes and improve customer acquisition. Through cross-functional collaboration, I build scalable technology stacks for efficient lead management, consistently aligning technical solutions with broader business goals to drive measurable results.Career Highlights:• Scalability: Managed Salesforce environments ranging from startups to enterprise organizations with 1,500+ users.• Growth: Drove a 200% increase in sales pipeline by architecting better visibility and reporting tools.• Remediation: Rehabilitated failed Salesforce Sales Cloud and Salesforce Marketing Cloud Account Engagement/Pardot• Marketing Ops: Orchestrated monthly high-volume email campaigns reaching thousands of prospects to drive consistent lead generation.
Experience
Principal, Sales Operations and Marketing Technology
Aug 2015 — Present · Miami, TX, US
Salesforce Product Owner / Project Manager for startup through enterprise clients. Delivered scalable, clean-data solutions with a focus on timely deliverables using Agile and Waterfall methodologies.• Pipeline Growth: Implemented Salesforce Sales Cloud, giving visibility to customer profiles and providing the tools to grow the sales pipeline by over 200% on average.• Marketing Automation: Deployed Marketing Cloud Account Engagement (Pardot) to produce effective weekly lead campaigns and improve data hygiene.• Salesforce Administration: Customized Salesforce Objects, Flows, and Reports to match user requirements, ensured data hygiene, managed technical debt and integrated the platform with external tools.• Training & Leadership: Served as Delivery Leader for client environments, training new users to ensure high adoption rates.
Education
Wilfrid Laurier University
Bachelor of Business Administration, Hons. Co-op, Marketing, IT
1979 — 1983
Salesforce
Salesforce Marketing Cloud Account Engagement (Pardot) , Administration and Implementation
2022
Salesforce
Salesforce Administration, Summer 2021 refresher
Skills
- Crm
- E-Commerce
- Enterprise Software
- Email Marketing
- Salesforce.com
- Healthcare Industry
- Lead Generation
- Marketing Communications
- Website Development
- Copywriting
- B2b
- B2b2c
- Social Media Marketing
- Marketing Copy
- Direct Sales
- Saas
- Roi Justification
- Solution Selling
- Start-Ups
- Channel Partners
- High-Impact Sales Presentations
- Technical Product Sales
- Complex Sales
- Html
- Solution Implementation
- Staff Development
- Wordpress
- Supply Chain Software
- Media Delivery
- Product Marketing
- Presentations
- Product Management
- Google Analytics
- Google Adwords
- Outbound Marketing
- Inbound Lead Generation
- Competitive Analysis
- Management
- SEO
- Social Media
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