Edouard Purcell Odwyer
Senior Brand Manager Stella Artois France, Ireland & Expansion @AB InBev
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WORK HISTORY
Senior Brand Manager Stella Artois France, Ireland & Expansion @AB InBev
Responsible for three scopes within our zone Europe: France / Ireland / Expansion - Marketing lead accounting for more than a million Hl across all markets- Led the relaunch of Stella Artois in France from product conception to delivering the first marketing campaigns and dealing with the Roland Garros partnership- Over exceeded volume ambition Y1 in France through a super premium relaunch - Re-ignited growth in Ireland and supported the brand to become a business priority - Launched in new markets such as Turkey or Netherlands and led the correct execution of the brand across direct and indirect markets
EDUCATION
University of Nottingham
Bachelor of Arts with Honours in Management with Spanish
Lycée International de Saint Germain en Laye
International Baccalaureate in French and English (OIB), Economics
Copenhagen Business School
Master in International Management CEMS
The University of Sydney Business School
Master of Management / CEMS Master’s in International Management, Distinction
ABOUT EDOUARD PURCELL ODWYER
After having traveled to 36 countries and lived across 4 different continents, I enjoy discovering new cultures and thrive in dynamic environments with multicultural teams.I\'m now Senior Brand Manager for Stella Artois in France & Expansion where I put my personal interest to the service of our growth mindset. My goal is to make Stella Artois shine throughout Europe thanks to impactful media focusing on the premiumness of our beer and our rich heritage
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