Edouard Edouard Maitre Maitre
Area Sales Director @Agence Netter
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WORK HISTORY
Area Sales Director @Agence Netter
Ville de Paris, FR
Business Development for Moët & Hennessy, Diageo, Baron Philippe de Rothschild, Blue Sun, Ferrero and other FMCG and major spirits and wine groups throughout the African continent. Key Responsibilities: Annual revenue managed: €16 million Managing the annual turnover with a strong focus on sustainable growth. Countries under management: 19 Leading commercial development across my region in West, Central, and Sahelian Africa. 1 subsidiary supported (Gabon) Providing strategic and operational support to a wholly-owned subsidiary in Gabon, including local network development and performance optimization. 2 representative offices led (Senegal & Mauritania) Functional management of two regional representative offices: • Dakar, Senegal • Nouakchott, Mauritania Full P&L responsibility for the zone: • profitability • forecasting • investment planning • budget controlDriving go-to-market strategies, launching new product ranges, and animating the distributor network for maximum market impact. Core Skills:#BusinessDevelopment #P & LManagement #FrancophoneAfrica #FMCG #Leadership #GoToMarketStrategy #InternationalSales #DistributorManagement #EmergingMarkets
EDUCATION
EBS Paris - European Business School
M2, Finance de Marché
The Gap Partnership
Negociation Training , Negociation
SKILLS
ABOUT EDOUARD EDOUARD MAITRE MAITRE
Senior executive with 11+ years of experience at BIC, including nearly 6 years based in Africa, specializing in general management, business development, and market expansion in emerging markets.Proven track record in building and scaling operations: led the creation of a subsidiary in Côte d’Ivoire, restructured distribution models across multiple countries, and drove revenue growth from €6M to €25.6M, while expanding teams from 6 to nearly 100 people.Recognized for a hands-on leadership style, strong execution capabilities, and the ability to align strategy, people, and operations in complex environments. Experienced in distributor transformation, channel diversification (modern trade, pharmacies, gas networks), and performance turnaround.Former competitive sportsman, convinced that discipline, resilience, and performance mindset are key drivers of sustainable success in business.General Management / Business Development / Market Expansion / Emerging Markets / Africa / Leadership & Team Building / Go-to-Market Strategy / Distribution Strategy / P&L Management / Business Transformation
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