Erica Dooley-Dorocke
Marketing Leader | Results-Oriented Revenue Ops | Focused on Growth-Stage Organizations
- Role
- Vice President Marketing at Smithville
- Location
- Bloomington, IN, US
- LinkedIn followers
- 500 followers
About Erica Dooley-Dorocke
Accomplished marketing professional with experience in creating and executing strategic initiatives in brand management, Internet marketing, direct marketing, and product development. Proven success in achieving strong and sustainable marketing campaigns and profit contributions through expertise in lead generation, customer conversion and retention, corporate storytelling, and compelling messages. Efficient project manager with a track record of regularly exceeding goals. Exceptional presentation, negotiation, and communication skills.Specialties: Developer of Talent, Creative Thinking, Metrics-Driven Decision Maker, Natural and Paid Search, Content Marketing, Database Marketing - eMail and Direct Mail, Customer Relationship Management, LinchpinPhilosophy: “Treat people as if they were what they ought to be and you help them become what they are capable of being.” —Johann Wolfgang von Goethe
Experience
Vice President Marketing
May 2022 — Present · IN, US
Education
University of Denver - Daniels College of Business
Master of Business Administration - MBA, Business
Indiana University Bloomington
BGS
1995 — 2000
Skills
- SEO
- E-Commerce
- Social Media
- Creative Direction
- Ppc
- Testing
- Email Marketing
- Content Management
- Social Networking
- Product Development
- Performance Metrics
- Search Engine Optimization (SEO)
- Direct Mail
- Team Building
- Management
- Sem
- Publishing
- Crm
- Blogging
- Lead Generation
- Leadership
- Direct Marketing
- Web Analytics
- Google Adwords
- Integrated Marketing
- Database Marketing
- Marketing
- Public Relations
- Online Advertising
- Online Marketing
- Content Development
- Web Marketing
- Content Marketing
- Brand Development Strategy
- Salesforce.com
- Copywriting
- Social Media Marketing
- Press Releases
- Google Analytics
- Brand Management
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