Emily Doolittle
Product Marketing Executive | GTM Strategy | SaaS | AI Positioning | Team Leadership
- Role
- Director, Product Marketing at Intapp
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Emily Doolittle
I’m a Product Marketing Executive with experience across SaaS, B2B, and B2C. I specialize in building organizations, shaping narratives, and driving go-to-market strategies that deliver measurable revenue and brand impact. My background spans enterprise software (Intapp), consumer insurance (Allstate, Root), and top global agencies (BBDO, Mindshare, Universal McCann).I blend strategic clarity with creative storytelling—turning complex products into compelling narratives while scaling teams and processes for execution at scale. I’m passionate about leading high-performing teams, coaching talent into leaders, and raising the bar on what product marketing can deliver.Expertise- GTM & Launch Strategy- AI & Emerging Technology Positioning- Strategic Narrative Development & Storytelling- Integrated Campaigns & Pipeline Alignment- Organizational Design & Talent Development- Multi-Sector Marketing (SaaS, B2B, B2C)
Experience
Director, Product Marketing
Jan 2022 — Present
Lead global Product Marketing through transformation, scaling the team, modernizing GTM processes, and elevating Intapp’s product and AI narratives. Partner with Product, Sales, and Marketing leadership to drive alignment, accelerate launches, and embed pipeline accountability- Directed GTM positioning for Intapp AI capabilities (Intapp Assist), embedding messaging into campaigns and shaping early thought leadership resources- Quarterbacked keynote launches at Intapp Amplify with 500+ total attendees,$200K+ in partner sponsorships, and strong satisfaction scores across both in-person and livestream audiences- Designed and launched a quarterly integrated campaign rhythm, embedding KPIs tied to pipeline attribution and account engagement-Scaled the PMM org, hiring senior leaders and coaching emerging talent into leadership roles.
Education
University of Nebraska-Lincoln
Bachelor's, Advertising
Skills
- Marketing Communications
- Cross-Functional Team Leadership
- Integrated Marketing
- Interactive Marketing
- Account Management
- Customer Insight
- Social Media Marketing
- Interdisciplinary Collaboration
- Advertising
- Media Planning
- Strategy
- Strategic Planning
- Digital Marketing
- Digital Strategy
- Consumer Insight
- Quantitative Research
- Qualitative Research
- Communications Planning
- Channel Strategy
- Online Advertising
- Digital Media
- Media Strategy
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