Edoardo Quattrocolo

Customer Relationship Specialist @Lavazza Group

Turin, IT

Daily interface with headquarter stakeholders (E-commerce, Brand, Portfolio Marketing, Customer Service, Customer Care, IT) and with markets local digital marketing structures.• Generate recurrent reports to monitor CRM campaign performance and customer base evolution.• Conduct ad hoc analysis to maximize Digital CRM contributions to e-commerce sales.• Ensure data consistency through tracking model management.• Coordinate with the CRM agency on performance, reporting, and tracking.• Lead CRM performance meetings and coordinate with markets.• Collect requirements for new CRM capabilities to enhance our IT roadmap.• Perform daily analysis using Data Visualization and BI tools and analyze digital customer journeys across various touchpoints.

Osservatorio Italiano Esports

Corso Esport for Business

Università degli Studi di Torino

Master I Livello

BEBS Barcelona Executive Business School

Corso di Marketing innovation

Università degli Studi di Torino

Scienze Internazionali dello Sviluppo e della Cooperazione