Edoardo Loster
Direttore Creativo Esecutivo @VML
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WORK HISTORY
Direttore Creativo Esecutivo @VML
Milano, IT
If you are truly an ECD, you don\'t have to write what and ECD does.
EDUCATION
Accademia di Comunicazione
Diploma
ABOUT EDOARDO LOSTER
What\'s your job?\"\"They pay me to imagine.\"\"What do you have to imagine?\"\"Everything.\"So I explain to my daughter about her father\'s job.A job that I have been doing for 20 years, which comes easy and I love a lot.That still makes me grow, learn new things and put me in front of the magic of decisions.Because that\'s what a creative director does. He decides.Which word to use, whether a strategy is fertile or not, the color of a dress on an appearance,the length of the text of a banner, if an Ig story has to be read or ignored, to help an intern when things are not easy, to say yes or no to a Ceo. If a campaign will live or die.And many other stuffs for which imagination is essential.I have some to sell, VMLY & R bought it and we are both very satisfied.
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