Edoardo Chiminelli

Iw Key Account @Carlsberg Group

Sardinia, IT

IW KEY ACCOUNT is responsible for all the sales activities- On-trade- Large-scale retailers- Wholesalers- Ho.Re.CaI am accountable for selling activities (annual agreements negotiation, promotional plansimplementation, order taking, cash collection, store check, scouting of new business opportunities)and for back-office activities (order entry, performances and budget monitoring, monthly salesforecast)Main activities:Defining business plans to establish shared objectives and strategies. Define and implement mid- term business activities that include distribution, promotions and visibility actions to boost salesgrowthBusiness Development: Evaluate and optimize wholesale panel in the assigned area. Scout newoutlets to be involved through wholesale channel.Business Development: Run field visits to wholesale and Ho.Re.Ca. customers to monitorperformance, objectives achievement and support the sell-out: identify corrective actions based oncanvass terms and customer investments; perform outlets monitoring with specific focus ondistribution, visibility and activation; support the implementation of POP material/extra visibility, brand activations.On-Trade contracts: Draw up and monitor the application of tripartite contracts between Carlsberg, wholesalers and outlets.Pricing: implement the pricing strategy by channel and by customer, respecting companyguidelines and monitor the RSP evolution at POS levelCompetitors: Map key competitorsʼ activities and provide to the Trade Marketing team all theinformation gathered on new product launches, pricing and promotions to ensure a completeanalysis of the marketBack-office: Sales forecast, order management and credit collectionReporting information related to visits planning, outlet mapping, customer stocks level

Università degli Studi di Cagliari

Bachelor's degree

Università degli Studi di Cagliari

Master's degree