Edoardo Casella
Marketing Consultant, Salesforce Administrator and Project Manager @Bologna Business School - Università di Bologna
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WORK HISTORY
Marketing Consultant, Salesforce Administrator and Project Manager @Bologna Business School - Università di Bologna
Bologna, IT
My current main project is with Bologna Business School, where I’m leading a project of Business Digitalization centered on the Salesforce CRM. The challenge has been to improve and always renew a system to track the customer lifecycle across all the touchpoints with the School, from a cold lead to a passionate alumnus, finding valuable insights for the business leveraging data and building a modern digital environment to support operations.
ABOUT EDOARDO CASELLA
I define myself as tireless curious, extremely motivated to learn what he does not know…
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