Edna Adelina Fernandes

About Edna Adelina Fernandes

Over 16 years of hands-on experience in content curation, Talent Branding, Internal Communications, Social Media Marketing, Community Management, Corporate Communications and Public Relations across diverse sectors. Currently working as Recruitment Marketing Manager for India and APJ at Okta. Prior to that I worked with companies like ANSR, Acme Experience Marketing Pvt. Ltd, ThoughtSpot leading Global Employer Branding, Swiggy as the Manager for Talent Branding and Internal Comms. In these roles, I supported the talent acquisition initiatives with a focus on People and Culture Content, Social Engagement, and Employer Branding. I worked cross-functionally with teams across the different timezones to source and create great content, and to reach millions of potential employees with authentic, compelling information about what it\'s like to work at the company. Previously worked as a Community Manager at Zynga, Bangalore International Airport Private Ltd.(BIAL), and 20:20 MSL (erstwhile 20:20 MEDIA).My strengths lie in conceptualizing, planning and strategizing communications initiatives for external and internal communications.

Experience

1. Recruitment Marketing Manager

   Okta

   Dec 2025 — Present · Bengaluru, IN

Education

• Manipal Academy of Higher Education

  BA, Media Studies

  2002 — 2005

• Manipal Academy of Higher Education

  MS in Communication, Communications Management

  2005 — 2007

Skills

• Storytelling
• Corporate Communications
• Creative Writing
• Communication
• Media Planning
• Team Management
• Content Management
• Press Releases
• Digital Media
• Web Content
• Management
• Blogging
• Content Writing
• Brand Development
• Corporate Social Responsibility
• Online Marketing
• Content Development
• Strategic Communications
• Crisis Management
• Integrated Marketing
• New Media
• Social Media
• Marketing Communications
• Market Research
• Editing
• Strategy
• Copywriting
• Journalism
• Marketing
• Copy Editing
• Brand Management
• Content Strategy
• Marketing Strategy
• Reputation Management
• Public Relations
• Internal Communications
• Media Relations
• Newsletters
• Leadership
• Publicity