Susan Edmond

Digital Cx Manager @Lloyds Banking Group

London, GB

Responsibilities: • Responsible Exec role for full site redesigns of Lloyds and Halifax• Developing and delivering a responsive approach to Lloyds Group public websites.• Lead on business case development, requirements gathering, IA development, content strategy, interaction design, brand, and usability for full site redesigns.• Re-platforming of prime websites to new infrastructure and new CMS• Board level engagement.Achievements: • Achieved sign off for website redesign business cases for Halifax.co.uk against strong internal resistance.• Owning the decision on responsive design solution for the banks public sites and developing a framework approach that is being rolled out across multiple sites.• Developing a new way of working to decouple content and code delivery. Reduced risk and resource requirement from releases and dramatically reduced change freezes.• Delivered a fully responsive Halifax.co.uk site and Lloyds.co.uk site to time and to budget.• Obtained sign off from stakeholders across ecommerce, risk and products off approx fully content manageable responsive pages • Responsive design in line with latest brand guidelines to give a rich user experience on all devices and adjusts intelligently to screen-size tested through several rounds of usability • Reduces both operating cost & risk of breaches by providing a single place to manage content for desktop and mobile.

Institute of Direct Marketing

Diploma

University of Liverpool

BA Hons