Edward Medeiros

About Edward Medeiros

I build sales enablement engines that scale performance, accelerate revenue, and turn sales leaders into force multipliers.Over the last 18+ years, I’ve led global Sales Enablement, Learning & Development, and Go-To-Market programs across Amazon (AWS), Gartner, and Clarivate, partnering directly with executive leadership to transform how large, complex sales organizations sell, learn, and execute.My impact at scale:Enabled sellers supporting a $124B annual revenue engine at AWS through AI-driven enablement, change management, and field adoption programsDrove 92% adoption of generative AI tools inside Salesforce—cutting account planning time from 50 hours to under 2 hoursReduced onboarding time to productivity from 13 months to 5 months, onboarding 120+ reps annually across global marketsDelivered 34 consecutive quarters of double-digit growth at Gartner by aligning 100% of sellers to a unified sales methodologyBuilt and scaled enablement teams from 2 → 12 globally, supporting salesforces ranging from to repsI specialize in the intersection of enablement strategy, AI transformation, and execution, designing programs that move beyond training to drive real behavioral change. That includes onboarding and everboarding, sales methodology design (MEDDPICC, value selling), leadership development, analytics-driven coaching, and AI-powered workflows that eliminate low-value work and accelerate seller effectiveness.My leadership style is practical, data-obsessed, and people-first. I’m known for stepping into ambiguous environments, aligning cross-functional stakeholders, and building systems that scale without adding headcount—while developing leaders who can sustain results long after the program launches.If you’re building or transforming a GTM organization and want enablement that actually moves the number, let’s talk. Weston, CT | Open to remote and hybrid leadership rolesContact Information:E•••@MrMedeiros.com20••••••43

Experience

1. Head of Strategic Programs - Field Learning Enablement and Experience

   Amazon Web Services (AWS)

   Jun 2022 — Present · Manhattan, NY, US

   Learning Strategy Execution: Authored and implemented strategies for AI-driven personalized learning paths, leveraging large language models to tailor development programs. Change Management & Communications: Developed and executed change management and communication strategies to drive adoption of internal generative AI tools, resulting in rapid uptake across sales and technical roles reinforcing a culture of AI-first workflows. AI-Driven Enablement: Designed and deployed generative AI workflows that automated content development by 25%, reducing administrative burden by 30% and enabling leaders to scale communication with zero added headcount. AI Tooling Enablement: Created the first internal tool-based ILT and VILT training sessions to accelerate adoption of generative AI tools and applications, achieving a 4.8 CSAT and establishing a scalable model for AI education across the organization. AI Integration: Drove 92% adoption of generative AI tools, in Salesforce, which cut account planning time from 50 hours to 2 hours, and automated account research, prospecting, and next best service aligned to accounts. Cost Savings: Simplified enablement processes saved 1.4 hours per Field member weekly, translating to ~$72K in annual productivity value per seller. Team Leadership: Managed a 6-member team of program managers and learning design professionals, empowering each team member to effectively deliver scalable solutions that supported skill development and sales growth.

Education

• Western Connecticut State University

  Bachelor of Science, Justice and Law

Skills

• Customer Relationship Management (Crm)
• Strategic Partnerships
• Qualifying Prospects
• Sales Operations
• Customer Retention
• Value Selling
• Adult Education
• Cloud Computing
• Market Research
• Sales
• Saas
• Coach Media Methodology
• Training
• New Business Development
• Business Development
• Software as a Service (Saas)
• Cross-Functional Team Leadership
• Basho Effective Prospecting
• Solution Selling
• Sales Management
• Coaching
• Business-to-Business (B2b)
• B2b
• Sales Process
• Crm
• Leadership
• Product Development