Ed McMasters
Marketing Manager at Transducers Direct LLC - Driving Multi-Channel Lead Generation, Exponentially Increasing Website Sales, and Elevating Brand Awareness, while Maintaining a Balanced Budget.
- Role
- Marketing Manager at Transducers Direct
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ed McMasters
As a strategic leader, I am dedicated to business growth and achieving a profitable…
Experience
Marketing Manager
May 2024 — Present · Cincinnati, OH, US
- Leading ALL marketing operations for a highly profitable, rapid growth, electronics technology company. Responsible for planning the annual marketing budget and calendar. Charged with developing and executing multi-channel lead generation campaigns, and reporting key marketing metrics to the executive team to document successes.* Plan, launch, and optimize integrated campaigns across digital channels, including SEO, PPC, web, Amazon sales, social media, media, public relations, trade show performance, and email marketing.* Manage and enhance the company’s web presence, creating content, redesigning layout, and developing imagery, to raise brand awareness, grow site traffic, generate qualified leads, and increase website sales.* Administer and optimize automated marketing workflows using SEMrush, Klaviyo, and other platforms, including drip marketing, abandon cart, and follow-up sequences.*Collaborate cross-functionally with sales, product, and executive teams to align marketing efforts with business goals.*Analyze campaign performance, report actionable insights to leadership, and adjust strategies to maximize ROI.*Recognized for technical savvy, creativity, and ability to deliver results in a fast-paced, entrepreneurial environment.RESULTS:* Increased website sales each of the first thirteen months of employment.* In my first six months, elevated annual website sales to over half-million dollars - first time in company history.* Enhanced brand visibility by growing website traffic, expanding social media audiences, and securing increased media coverage.* On track to achieve record-breaking annual website sales of nearly $1 million in the first full year.
Education
Shippensburg University of Pennsylvania
MBA, International Business
1999 — 1999
Universität Salzburg
MBA, International Business
1999 — 1999
Bowling Green State University
Interpersonal and Public Communications (IPCO), Speech Communication/Competition, Rhetoric and Theatre
1985 — 1990
Northern Kentucky University
MBA, Masters of Business Administration
1995 — 1999
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