Ed McLaughlin

About Ed McLaughlin

Enterprise SaaS sales leader passionate about developing people, building trusted customer partnerships, and driving consistent growth through strategy, discipline, and execution.As Sr. Director of Enterprise Sales at Genesys, I lead a high-performing team delivering customer experience (CX) SaaS solutions for the enterprise market. With over 20 years in technology sales leadership, I’ve built and coached teams that consistently exceed goals — driving multimillion-dollar growth while helping customers modernize how they engage their customers.I’m passionate about developing people and creating cultures of accountability, trust, and creativity. My team and I partner closely with enterprise clients to align technology with both their short- and long-term business objectives, ensuring measurable outcomes and lasting success.Throughout my career, I’ve been drawn to the challenge of turning strategy into execution — combining data-driven discipline with genuine relationship-building to deliver results.As Bobby Jones said, “Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots—but you have to play the ball where it lies.” I apply that same mindset to leadership — staying focused on the next shot and finding the opportunity in every challenge.

Experience

1. Sr Director, Enterprise Sales

   Genesys

   Sep 2018 — Present

   Lead a high-performing enterprise sales team delivering CX and AI-powered SaaS solutions to Fortune clients.Consistently ranked among top leaders: 97–220% quota attainment, Chairman’s Club / President’s Club (FY25, FY23, FY21), Sales Excellence Winner (FY24).Managed 6–11 AEs, achieving team-wide average 120%+ attainment and multiple internal promotions.Partnered cross-functionally on GTM strategy, pipeline forecasting (Clari MAP), and customer success alignment.Known for developing top performers and driving predictable SaaS revenue growth across Enterprise, Mid-Market, and Commercial segments.

Education

• University of Denver

  BSBA, Hospitality

Skills

• Business Planning
• Crm
• Hotels
• Enterprise Software
• Sales Management
• Goal Oriented
• Project Management
• Customer Service
• Training
• Customer Satisfaction
• Hospitality
• Software Documentation
• Opera
• Sales
• Time Management
• Team Leadership
• Strategic Planning
• Integration
• Management
• Team Building
• Business Strategy
• Resorts
• Leadership
• Team Management
• Selling
• Account Management
• Revenue Analysis