Ed McKenna
CEO @ La Aurora USA, Caribbean Sunrise Spirits
- Role
- Chief Executive Officer at La Aurora Usa
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Ed McKenna
Leading La Aurora USA and Caribbean Sunrise Spirits, my approach is rooted in innovative marketing strategies that foster brand growth and consumer loyalty. With a focus on strategic leadership, I\'ve overseen operations, finance, sales, and marketing, applying my extensive expertise to drive brand awareness and engagement.Our team has harnessed the power of digital transformation and experiential marketing to maintain the legacy of La Aurora while propelling the brand into the future. Collaborating with a global team, we\'ve aligned our initiatives, ensuring a cohesive brand narrative that resonates across markets, always upholding the values and heritage that define our company.
Experience
Chief Executive Officer
Sep 2022 — Present · Miami, FL, US
Education
University of Richmond
BSBA, Business Administration
1994 — 1998
University of Virginia Darden School of Business
Master of Business Administration - MBA
2005 — 2007
Skills
- Sales Operations
- Marketing Management
- Market Analysis
- Product Management
- Business Planning
- Management
- Marketing Communications
- Social Media
- Shopper Marketing
- Management Consulting
- Strategy
- Competitive Analysis
- Crm
- Marketing
- Forecasting
- Brand Development
- Segmentation
- Promotions
- Pricing
- Strategic Planning
- Account Management
- Experiential Marketing
- Business Analysis
- Business Strategy
- Digital Marketing
- Relationship Marketing
- Brand Equity
- Event Planning
- Budgeting
- Direct Marketing
- Fmcg
- Market Planning
- Marketing Research
- Trade Marketing
- Consumer Products
- Strategy Development
- P&L Management
- Product Development
- Integrated Marketing
- Market Research
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