Ed Lopez

Co-founder, Cbo and Certified Brand Specialist @Strut

Inverness, GB

As Chief Brand Officer at Strut, I lead brand strategy across both our own agency and the client brands we partner with. I oversee an in-house team of strategists, designers, and developers, and work closely with ambitious business owners, leadership teams and marketing professionals to shape brand thinking that is commercially grounded and strategically aligned.My approach focuses on building brand governance from the top—starting with the C-suite and cascading through the organisation. We help businesses embed brand into their core, aligning leadership, internal teams, and external communications around a clear and cohesive brand framework.Strut operates both independently, through our internal capabilities, and collaboratively, integrating seamlessly with wider client teams. I lead this process end-to-end, providing strategic consultancy, creative direction, and ongoing guidance to ensure brands are built to last.Key areas of focus:• Brand strategy & positioning at the executive level• Brand governance & leadership alignment• Creative direction & identity development• Internal brand & stakeholder engagement• Cross-functional team leadership• Strategic consultancy & client partnerships• Collaboration with in-house and external teamsAlongside my role at Strut, I speak publicly on brand, design, and creativity, and am available for talks, panel discussions, and podcast interviews.

Level C

Brand Specialist, Brand Strategy