Ed Lawson
Director of Us Channel Sales @Targus
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WORK HISTORY
Director of Us Channel Sales @Targus
Responsible for leading a team of Channel Account Managers that cover all National Solution Providers,Distributors, Regional Value Added Resellers and Government-Assess, clarify and validate partner needs to nurture relationships and achieve success.Improved business processes to increase productivity and align channel sales within Targus-Meet and exceed targets and growth metrics-Develop solutions with partners to aid in winning new business-Build relationships with customers and community to establish long-term business growth-Lias with other departments to identify, create and improve B2B Reseller Channel programs-Manage potential channel conflict by fostering excellent communication and strict adherence tochannel rules of engagement-Lead solution development efforts to address end-user needs while coordinating involvement of company and partner personnel-Forecast growth and present trends based on previous buying behavior-Skilled at working independently and collaboratively in a team environment-Proven ability to learn quickly and adapt to new situations-Work well in a team setting, providing support and guidance-Self-motivated, with a strong sense of personal responsibility-Adaptable and proficient in learning new concepts quickly and efficiently
EDUCATION
Saint Joseph's University
Bachelor of Science, Marketing
SKILLS
ABOUT ED LAWSON
Talented, results-producing Marketing and Sales Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing and sales tools and steering the execution of marketing and sales programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing and sales efforts.
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