Libby Murphy

About Libby Murphy

I’m a marketing leader who thrives at the intersection of strategy, storytelling, and visibility. Currently, I serve as Marketing Manager at Brinkman Construction, where I lead marketing and communications strategy and build programs that elevate both our people and our presence in the market.Before construction, I honed my skills in publishing, copywriting, and SEO—helping national and boutique brands alike find their voice, build trust, and grow their audiences. That mix of creative and analytical experience has fueled my passion for developing marketing strategies that connect authentically and deliver measurable impact.I also serve on the Board of Directors for SMPS Colorado as Director of Northern Colorado, where I help advance marketing and communications professionals across the AEC industry. Whether it’s shaping a brand narrative, building programs that strengthen culture, or developing strategies that turn complexity into clarity, I’m all in on making marketing a driver of connection and growth.

Experience

1. Marketing Manager

   Brinkman Construction

   Aug 2022 — Present · Fort Collins, CO, US

   Lead Brinkman Construction\'s marketing department; responsible for brand and communications, proposals, and pursuit strategy, ensuring these functions operate as a unified driver of growth, visibility, and market differentiation. Work closely with executive leadership, business development, and operations to align strategic communications and pursuit efforts with company priorities and long-term business goals.Oversee content, messaging, and positioning strategy for RFPs, RFQs, and key pursuits, shaping high-impact materials that reflect Brinkman Construction’s capabilities, strengths, and differentiators in the market. Balance strategic leadership with hands-on involvement in the development of core deliverables, bringing consistency, clarity, and strong positioning to both marketing and pursuit work.Lead a company-wide strategic initiative connecting employee experience, customer experience, future talent, and community engagement. Through company leadership and cross-functional collaboration, help advance initiatives that strengthen organizational alignment, culture, and brand from the inside out.

Education

• University of Northern Colorado

  Bachelor of Applied Science (B.A.Sc.), Community Health and Preventive Medicine

  2005 — 2009

Skills

• Publishing
• Web Content Writing
• Wordpress
• Fiction Writing
• Ebooks
• Adobe Photoshop
• Ap Style
• Social Media
• Public Relations
• Writing
• Online Content Creation
• Proofreading
• Copywriting
• Storytelling
• Journalism
• Newsletters
• Marketing
• Copy Editing
• Adobe Indesign
• Press Releases
• Microsoft Office
• Facebook
• Non-Fiction
• Content Development
• Fiction
• News Writing
• Magazine Articles
• Public Speaking
• Research
• Publicity
• Blogging
• Social Media Marketing
• Creative Writing
• SEO Copywriting
• Web Content
• Novels
• Literature
• Editing
• Text Editing
• Short Stories