Edith Edwards
Chief Analytics Officer @Buzzrx
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WORK HISTORY
Chief Analytics Officer @Buzzrx
Fort Lauderdale, FL, US
EDUCATION
Nova Southeastern University
MBA
University of Miami
BA
ABOUT EDITH EDWARDS
Possess over 25 years of experience as the pioneer behind leading-edge analytics and customer segmentation strategies, driving revenue growth through tactical market targeting and competitive brand positioning. Strong analytical skills utilized to track rising trends and adapt business and product planning to meet market demand and realize innovative new concepts. Proven track record of expanding into new markets to secure significant market share. Expert in customer acquisition and retention, with a keen knowledge of critical factors and trends driving customer decisions and motivating purchases. Customer Analytics, Global Analytics, Fraud Modeling, Fraud Prevention,Marketing Strategy, Marketing Campaigns, Business Analytics, Testing, ProjectManagement, Market Research, Data Analysis, Customer Insight, CustomerTargeting, Competitive Market Positioning, Web Data, Market Trends, NewMarket Penetration, Data Management, Communications, Segmentation, TeamLeadership, Team Building, Process Improvements, Customer Satisfaction
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