Meredith Morrison

About Meredith Morrison

I specialize in building, organizing, and optimizing the systems that help businesses grow. My work sits at the intersection of marketing, operations, and execution. From lead generation and campaign strategy to workflow development and process improvement.I enjoy stepping into growing or messy environments, bringing structure, clarity, and momentum to teams and projects. Whether it’s refining internal systems, improving client experience, or driving demand through strategic marketing, my focus is always on creating efficient, scalable growth.

Experience

1. Marketing Director

   Contractor Commander

   Mar 2025 — Present · Greenville, SC, US

   As Director of Marketing at Contractor Commander, I lead the development and execution of strategic marketing initiatives designed to help service-based businesses grow through results-driven digital marketing. I oversee a bilingual marketing team and collaborate closely with leadership to deliver high-impact campaigns that align with client goals and brand strategy.Key Responsibilities:• Develop and lead comprehensive marketing strategies tailored to the contractor industry• Manage internal creative team and project timelines across social, SEO, web, and paid media• Oversee client-facing proposal development, onboarding, and campaign execution• Create content systems for social media, email, and lead generation across English and Spanish audiences• Ensure consistent brand messaging and marketing quality across all channelsKey Projects & Wins:• Built Contractor Commander’s full marketing department from the ground up• Created and launched tiered service packages and custom client proposal templates• Produced multilingual campaigns that supported SEO, video content, and social growth• Led content creation and launch for the company’s first mini-campaign and client onboarding systems• Established internal SOPs for scalable marketing operations and client managementI specialize in making strategy practical—turning real business goals into branding, content, and digital systems that convert.

Education

• Western Carolina University

  Bachelor's degree, Marketing

• Western Carolina University

  Bachelor's degree, Entrepreneurship