Edith Carranza
Digital Sales
- Role
- Account Executive at StackAdapt
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Edith Carranza
I\'m a Media Industry Executive with vast experience in Digital and Broadcast sales. I have helmed substantial sales growth for the Southeast US Hispanic & Latin American (Pan Regional) regions over the last 15+ years.I\'ve also steered guidance on a wide variety of Advertising Sales matters; fueling innovative strategies to optimize revenue levels from established and prospective clients across the US General Market, Latin America and the Pan Regional Markets.Over the course of my career, I have been committed to providing stellar customer service or excellence, while powering immeasurable global market penetration, business growth and sales dominance.I have consistently built long lasting, advantageous relationships with clients, and drove account retention and growth through innate team and department leadership, upsell techniques, needs analysis, and process improvements.Global Sales Leadership SnapshotCultivated strong relationships with agencies and Fortune 500 clients with such as Pepsi, Samsung, Procter & Gamble, Blackberry and Nestle.Secured major 360-degree deals for Original Productions; Drove $8M of advertising sales.Exceeded Ad Sales Goals in Pan Regional (119%) and Central America (263%) in previous yearsRestructured and set up new advertising sales business units in Miami (Pan Regional, US Hispanic) Mexico, Colombia, Central America, and Spain.My core skills include Digital Sales Revenue Forecasting, Contract Negotiation, Strategic Business Planning, Improvements, Target Attainment, New Business Development Client Retention, and Relationship Building.
Experience
Account Executive
Jan 2022 — Present · Miami, FL, US
Skills
- Broadcast
- Social Media
- Sponsorship
- Advertising
- Content Strategy
- Broadcasting
- Social Networking
- Marketing Strategy
- Marketing Communications
- Online Advertising
- Media Buying
- Public Relations
- Media Relations
- Social Media Marketing
- Digital Strategy
- Advertising Sales
- Television
- Digital Media
- Marketing
- Entertainment
- Integrated Marketing
- Digital Marketing
- Broadcast Television
- Mobile Marketing
- Sales
- Video Production
- Media Planning
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