Edith Baullah
Data and Insight Manager @Warner Music Group
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WORK HISTORY
Data and Insight Manager @Warner Music Group
Reporting: • Took over, and owned several key Global weekly reports sent to C-suite level. • Redesigned, and automated report process at several stages (Tableau, data scraping ) resulting in time saved, and richer data in report. Analysis: • Support team with ad-hoc audience and streaming analysis on key global releases. • Identifying a viral moment on social platform and forecast the length of trend. • Identifying the social media impact on streaming consumption. Monitoring: • Artist\'s performances on featuring Project management: • Build decision-making tools for digital marketing investment. • Maintain relationships with affiliates by helping them with their Data project. • Help Warner affiliates to reach their goals (charts, playlisting, streams). • Ensure that Data-Lab delivers the right data and access to the database.
EDUCATION
OMNES Education
Strategic Marketing, Marketing
IUT Orléans
DUT Gestion des Entreprises et des Administrations, Specialisation en gestion et management des organisations
OMNES Education
Master Grande école, Finance d'entreprise
Université Paris 8
Licence économie-gestion spécialisation gestion
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