Justin Soest

About Justin Soest

I make opposing worlds collide. I\'ve made the person who kicked off the War On…

Experience

1. Creative Director

   OLIVER | The Brandtech Group

   Jul 2022 — Present · Chicago, IL, US

   Client - Green Thumb IndustriesOwned and directed the overarching brand vision for RISE retail, developed and evolved the creative expression of each brand across all touchpoints.Ideated, led, and executed integrated campaigns across digital, retail, experiential, social, and owned channels—ensuring they are insight-driven, cohesive, and strategically aligned with marketing goals.Created and executed all creative assets—from concept through final production—delivering best-in-class work across, video/photo, POS, digital, print, social, and experiential.Built, managed, and mentored an in-house multidisciplinary team of 12 members. Including, designers, art directors, writers, production vendors. Fostered a collaborative, client facing, growth-oriented culture of creativity, accountability, and innovation. Partnered closely with Account leads, Marketing, Brand teams and SLT’s.Established single-minded briefs for creative timelines, and production schedules. Developed and upheld visual identity systems, brand guidelines, and design standards to ensure consistency across regions, formats, and markets.Implemented and led Generative AI efforts for all digital creative adaptations within various markets for e-commerce and programmatic efficiencies.

Skills

• Typography
• Logo Design
• Social Media
• Adobe Creative Suite
• Branding
• Indesign
• Publishing
• Graphic Design
• Web Design
• Branding & Identity
• Advertising
• Illustration
• Digital Media
• Wordpress
• Packaging Design
• Art Direction
• User Interface Design
• Graphics
• Brand Development