Edison Lee
VP Brand Marketing | Fortune 500 Brand Builder | Revenue Growth, Market Awareness, & Customer Loyalty | Financial Services, Healthcare, Energy, CPG | ex. TIAA, Ogilvy
- Role
- Vice President, Brand at LPL Financial
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Edison Lee
I build brands that drive business growth through clarity and trust. When brands are clear about what they stand for and trusted for why they matter, they attract the right customers, build loyalty, and grow sustainably. That\'s the work I\'ve built my career around. 20 years delivering measurable outcomes- LPL Financial: Built consumer brand platform (9x awareness growth) that strengthened the company\'s value proposition and created competitive advantage through brand investment- TIAA:$80M+ investment governance delivering 12% brand consideration lift, 8% product awareness increase - Foro: Built marketing from zero, exceeding Year 1 acquisition targets by 15% in $1.5T market - Ogilvy: Led integrated strategy for Fortune 500 clients including Nationwide, BP, Nestlé, managing $100M+ My work spans high-stakes crisis management (BP Deepwater Horizon, KFC, Taco Bell) to Fortune 100 board presentations, partnering across product, sales, legal, and finance while building teams that create work people trust. What drives me: empowering people to do their best work, nurturing careers, and solving challenges where brand strategy meets business growth—repositioning legacy brands, building GTM engines from zero, navigating regulated categories. Currently VP Brand Marketing at LPL Financial. e••••••••@gmail.com
Experience
Vice President, Brand
Apr 2024 — Present
Education
American University
BA, Law & Society
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