Edie Block
Product Manager @Visiting Media
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WORK HISTORY
Product Manager @Visiting Media
Owned the product roadmap and prioritization, aligning vision, execution, and outcomes across Design, Engineering, Marketing, and stakeholders.• Delivered major platform initiatives including a full redesign, migration off legacy systems, and modernization of email templates, improving scalability, usability, and retention.• Defined and planned an AI-powered alternative to 3D models, enabling immersive yet accessible content experiences for all users.• Scaled and enhanced API functionality to support partner integrations, expanding adoption and streamlining asset distribution.• Established accessibility guidelines and reusable components that reduced duplication, ensured compliance, and strengthened long-term scalability.• Championed Agile practices, leading Scrum ceremonies and fostering cross-team alignment for on-time, high-quality releases.• Partnered with Marketing on Go-to-Market launches and designed onboarding flows that increased adoption and engagement across customer and internal teams.
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts - BA
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