Edward Hounsell
Gtm - Proposition Lead @HSBC
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WORK HISTORY
Gtm - Proposition Lead @HSBC
London, GB
Leading the GTM marketing for HSBC Kinetic the multi-award winning mobile bank in an app for UK SMEs. Working as part of a fast paced team I have led the development of the marketing function from defining the product positioning and messaging through Alpha, Beta and launch phases of the app.Messaging I Website development I In-Life Customer Communications (to drive app engagement and product holding I UX and CX testing I Developing Kinetic\'s unique Tone of Voice I Card Design (HSBC\'s first vertical card) I PR and Internal Communications I Partnerships I NPS and KPIs I Copywriting I Strategic Projects
SKILLS
ABOUT EDWARD HOUNSELL
I\'m a hands-on marketing and product lead with great communication skills and proven…
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