Edgina Eddie Desormeau

About Edgina Eddie Desormeau

Skilled, certified brand and performance marketer with 10+ years experience in…

Experience

1. Pr Consultant & Small Business Advisor

   De 1989

   May 2015 — Present · New York, NY, US

   Clients: RUE107, Askanya Chocolat, Pantora Bridal, Vivacity Sportswear, Angel of Harlem, Holy Faya Jewelry • Consult with small businesses grossing $100K-$5Million in annual revenue to establish clear purpose-driven Public Relations strategies• Write press releases and pitches securing features within popular blogs, newspapers and national magazines: New York Times, Wall Street Journal, ESSENCE, People Style Watch, Teen Vogue, HerAgenda, BLAVITY• Prescreen and edit client interview questions and answers• Create influencer marketing campaigns, social media strategies including calendars resulting in increased social media engagement and following• Co-create influencer content and coordinate execution including payment• Assist on client photo-shoots• Planned and executed several successful events • Secure well-attended speaking opportunities on college campuses, and at business summits for clients• Participated on panels and lectured groups of 200+ small business owners and aspiring entrepreneurs• Share POV on how to leverage the latest social media offerings into follower growth and sales• Actively seek synergistic new business opportunities and partnerships• Lead fluctuating group of three to nine members including Interns, Freelancers & Consultants• Leveraged prior corporate experiences to guide growing small businesses• Tracked monthly retainer payments• Performed HR duties for team of 9• Managed multiple client project timelines using Google Suite(Sheets, Docs, Slides, Calendar and Gmail for business)

Education

• Fashion Institute of Technology

  B.S, Major: Advertising Marketing Communications, Minor: Economics

  2007 — 2011

Skills

• Event Planning
• Hospitality
• Networking
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Start-Ups
• Team Management
• Market Research
• Strategic Planning
• Retail Marketing
• Social Media
• Fashion
• Integrated Marketing
• Online Advertising
• Retail
• B2b
• Marketing
• Sales
• Public Relations
• Boutique Hotels
• Entrepreneurship
• Leadership
• Blogging
• Advertising
• Magazines
• Media Planning
• Management