Edgar Godinez
Driving Omnichannel Growth at Barcel USA | Retail Media Planning & eCommerce Sales Acceleration (Club, C-Store, Value, Regional Grocery)
- Role
- Senior Analyst, Omnichannel Marketing at Barcel USA
- Location
- Fresno, CA, US
- LinkedIn followers
- 500 followers
About Edgar Godinez
I am a growth-focused Senior Analyst driving the digital strategy and retail media performance for Barcel USA\'s iconic CPG snack portfolio, including Takis, Popcornopolis, and Sanissimo. My mission is to win the digital shelf by seamlessly connecting our brands with consumers across all key retail channels.My expertise is the intersection of data analytics, eCommerce, and the Omnichannel retail ecosystem. I specialize in three core areas that drive sales growth:1. Retail Media Strategy & Execution: Developing and optimizing high-conversion sponsored search and display campaigns across major retail media platforms (e.g, Criteo, Walmart Connect, Instacart Ads, CitrusAd).2. Budget Optimization & Analysis: Analyzing retailer investments, tracking spend effectiveness, and ensuring optimal ROI across Club, Convenience, Value, and Regional Grocery.3. eCommerce Sales Acceleration: Using granular shopper data and insights to inform digital shelf strategies that maximize conversion and increase market share.My Unique Path to Omnichannel SuccessMy background offers a distinct advantage: a rare blend of creative marketing and technical analytics. Prior to CPG, I led marketing efforts at AEE Solar (a Sunrun company). I bring hands-on experience in creative asset creation (Photoshop/Illustrator), storytelling, and event management, allowing me to fully understand the execution required to bring a campaign to life in store and digitally.I don\'t just crunch the numbers; I connect the creative vision to the commercial outcome.Let\'s connect if you are interested in discussing CPG retail media trends, digital shelf optimization, or strategies for accelerating eCommerce growth.
Experience
Senior Analyst, Omnichannel Marketing
May 2024 — Present · Coppell, TX, US
Education
California State University, Fresno
Bachelor's degree, Business Administration and Management, General
2018 — 2019
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