Ed Gallagher
Database Marketing & Analytics Consultant
- Role
- Assistant Vice President, Data Analytics at Axos Bank
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Ed Gallagher
Gallagher | Direct, Inc. Left Brain Analytics & Right Brain Creativity = Long Term Value.Specialties: • 12+ years direct marketing experience• Online marketing expertise – Web, email, search• Database marketing – segmentation, response models, A/B test design• Strategic marketing – launch strategy, positioning, campaign planning, learning plans• Vendor/agency mgmt experience• ‘Can do’ team leader with M.A. in Int\'l Management• Japanese language competency• SQL, HTML, Access, Powerpoint, Excel, Visio, Project, Dreamweaver, Adobe Illustrator, Photoshop, Apple OS X, Office, WordPress, Agile
Experience
Assistant Vice President, Data Analytics
Jul 2024 — Present · San Diego, US
Manage a team of five Senior Business Analysts supporting the reporting and analytical needs of nearly 100 marketers. Support reporting, analytics, invoice reconciliation and SFTP file transfer among affiliate marketing networks (CJ.com, Rakuten, NerdWallet, Quinstreet) and Connected TV through TV Scientific. Manage Voice-Of-The-Customer (VOC) sentiment analysis across Yelp, Apple App Store, Google Play, and financial services ranking sites. Automated multiple reporting processes saving 100s of hours monthly. Streamlined code reducing lines to under 200 for several core processes. Reduced portfolio of 200+ Tableau Dashboards to under 50 core dashboard reports. Data Steward for Marketing KPIs and third-party data providers including Experian, Yodlee, Acxiom, DataMyx, Compass, and others.
Education
University of California, Berkeley
B.A., Comparative Religion
1985 — 1990
Sophia University
Graduatate Program, Intensive Japanese - Reading, Writing, Conversation
1992 — 1993
UC San Diego
M.A., International Managment
1994 — 1996
Skills
- SEO
- Product Development
- Analysis
- Sem
- Multi-Channel Marketing
- Strategic Partnerships
- Html
- Budgets
- Direct Mail
- Advertising
- Marketing Communications
- Dreamweaver
- Illustrator
- Customer Acquisition
- Microsoft Excel
- Powerpoint
- Online Advertising
- Online Marketing
- Campaign Plans
- Direct Marketing
- Sql
- Visio
- Segmentation
- Agile Methodologies
- Market Research
- Management
- Wordpress
- Customer Insight
- Market Analysis
- Sales
- Access
- Competitive Analysis
- Start-Ups
- Photoshop
- Projects
- Crm
- Leadership
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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