Edward Espinoza

Experience

1. Principal

   Better Media Atx

   Jan 2023 — Present · Austin, TX, US

   Help mission-driven organizations find the right message—and the right moment—to tell their story. Provide strategic communications, crisis communications, rapid response, media relations, executive counsel, media training, message development, and email newsletter services for clients in the legal, non-profit, and corporate sectors.Highlights:• Delivered $14.3M in earned media coverage• Increased email open rates to 60%+• Revamped newsletters and social media strategies to boost clarity and engagementAdvise clients through major announcements, crisis moments, and legal matters—serving as both spokesperson and behind-the-scenes strategist. Conduct communications and social media audits to assess performance, refine target audiences, and improve engagement across channels.

Education

• UCLA

  Bachelor of Arts (BA)

Skills

• Crisis Communications
• Direct Mail
• Legislative Relations
• Online Communications
• Web Design
• Issue Management
• Legislation
• Grassroots Organizing
• Logo Design
• Political Campaigns
• Fundraising
• Public Speaking
• Press Releases
• Speech Writing
• Strategic Communications
• Social Media
• Political Communication
• Graphic Design
• American Politics
• Grassroots
• Project Management
• Government
• Campaigns
• Strategic Public Relations Planning
• Marketing Communications
• Event Planning
• Politics
• Public Relations
• Media Relations
• Communications Planning