Eden Zeek
Product Leader at Fidelity Investments
- Role
- Vice President, Mobile App Digital Experience at Fidelity Investments
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eden Zeek
Award-winning digital business leader and strategist with 20+ years of marketing, communications and product experience-Proven track record of delivering key strategies to grow business; at Fidelity, developed and launched Financial Wellness product delivering $1B+ in flows since program launch; at GE, built search engine optimization strategy to drive visibility for jet engine spare parts up to $3M-Won Fidelity’s 2016 President’s Circle for Customer Experience, awarded to top one percent of employees-Graduated from GE’s Communications Leadership Program, rotating through three GE businesses (Energy, Healthcare & Aviation) in various functions including marketing communications, media relations and employee communications-Consistently ranked top talent in Fidelity and GE Performance System Specialties: Business Strategy, Digital Marketing, Digital Product, Web & Mobile Creative Development, Content Marketing, Education, UX, Social Media, Search Engine Optimization & Search Engine Marketing, Corporate Communications, Organizational Communications, Marketing Communications, Media Relations/ PR Spokesperson, Aviation Industry Expert, Financial Services Knowledge
Experience
Vice President, Mobile App Digital Experience
Nov 2022 — Present · Brooklyn, NY, US
Lead product development teams focused on the NetBenefits app, with a mission to help customers understand, enroll in, use and make the most of the workplace benefits they have with Fidelity
Education
University of Cincinnati
Master of Business Administration - MBA, Marketing
2005 — 2007
University of Mount Saint Vincent
Bachelor of Arts, Business and Communications, Concentration in Marketing, Corporate Communications and Broadcast Journalism
1999 — 2003
Skills
- Organizational Communication
- Marketing Communications
- Media Relations
- Internal Communications
- Marketing
- Social Media
- Aviation
- Program Management
- Project Management
- Six Sigma
- Corporate Communications
- Marketing Strategy
- Strategic Planning
- Public Relations
- Thought Leadership
- Market Research
- Crisis Communications
- Leadership
- Brand Management
- Team Leadership
- Change Management
- Process Improvement
- Product Development
- Cross-Functional Team Leadership
- Digital Marketing
- SEO
- Strategy
- Management
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