Eden Weinberg
Strategic Art Director & Brand Storyteller | Crafting compelling narratives and impactful designs that drive brand success.
- Role
- Associate Creative Director at Omnicom Production
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eden Weinberg
Creative lead and Senior Art Director specializing in developing and evolving brand…
Experience
Associate Creative Director
Mar 2025 — Present · New York, NY, US
Working within Omnicom Production\'s Kenvue account team, support the Neutrogena brand and retail teams to establish a refreshed strategic approach to retailer communications, using the launch of the Suncare product line as a blueprint for scalable, brand-right storytelling across sales materials.Lead creative direction for cross-functional retailer toolkit designs to increase product visibility and conversion at shelf — crafting product line-specific key visuals, programmatic banners, and retail display concepts to align with seasonal and shopper marketing objectives.Elevate brand consistency and equity through the strategic redesign of legacy product PDPs for the Acne and Hydro Boost lines, ensuring alignment with updated global guidelines across digital commerce platforms.Advise on scalable brand systems and visual frameworks to support ongoing rollout of Neutrogena’s new design standards across channels, with a focus on long-term usability for internal teams and retail partners.Help position Neutrogena’s visual language at the intersection of scientific credibility and consumer relatability, refining design principles that now guide both shopper-facing and digital content strategies.
Education
Boston University
Bachelor's degree
2013 — 2017
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