Eden Jo

Design Intern @American Eagle Outfitters Inc.

New York, NY, US

Created marketing design assets for digital campaigns, including motion graphics and promotional visuals aligned with brand tone and seasonal messaging.• Supported UI/UX and web teams by researching current industry practices and analyzing new Shopify theme capabilities for site optimization. • Assisted in planning and executing creative direction for photoshoots, including moodboards, on-set support, and asset selection for marketing use.• Conducted competitive brand research and visual audits to inform campaign strategy and help shape future marketing directions.• Collaborated cross-functionally with social, e-commerce, and digital teams to ensure cohesive storytelling across platforms.• Participated in weekly brainstorms, pitching design ideas and contributing to campaign development with trend-informed concepts.