Ernesto del Aguila
Senior Marketing Manager | Product Marketing | Brand Strategy
- Role
- Group Manager, Culture & Influencers at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ernesto del Aguila
Marketing and brand strategy leader with over 13 years of experience driving growth, innovation, and storytelling for global brands including Starbucks, Toyota, Philips, and Nestlé for U.S. and global markets, including LATAM and China. Experiences bridges strategy and creativity — turning insights into impactful campaigns, meaningful experiences, and measurable business results.Passionate about building brands that connect culture and business, powered by empathy and data. Known for simplifying complexity, inspiring teams, and driving cross-functional collaboration, Ieading with curiosity and purpose.From defining brand architecture to launching new products and digital experiences, results-driven yet human approach to marketing — focused on creating lasting value for both customers and the business.Trilingual: Spanish, Japanese, English.
Experience
Group Manager, Culture & Influencers
May 2025 — Present
Manage and scale a company-first content creator program comprised of Green Apron baristas – Green Apron Creators. Program empowers retail employees to create social media content, co-creating with the enterprise at scale. Program has eliminated systemic barriers and built technology, training, and governance to enable employee creativity, advocacy and engagement without impacting retail or customer experience.
Education
Waseda University
Cultural Exchange Program
California State University-Long Beach
Bachelor of Science (BS)
University of Wisconsin-Madison
MBA
2010 — 2012
Skills
- Strategy
- Management
- Digital Media
- Hispanic Market
- Product Management
- Project Management
- Business Development
- Analytics
- Public Relations
- Strategic Planning
- Competitive Analysis
- Strategic Communications
- Marketing
- Digital Agency
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Copywriting
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