Eddy Cevilla
Digital Product and Marketing Manager @Trek Bicycle
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WORK HISTORY
Digital Product and Marketing Manager @Trek Bicycle
Waterloo, WI, US
In this expanded role, I lead both product strategy and marketing execution for Trek’s global digital and financing ecosystem. Partnering with senior leadership and cross-functional teams, I guide the vision, development, and go-to-market approach for key products that support consumers and retailers worldwide.I oversee end-to-end initiatives, from product planning and feedback loops to launch campaigns, customer communications, and adoption strategy. By blending product ownership with marketing leadership, I help ensure Trek’s digital tools are not only well-built, but also clearly communicated, trusted, and widely adopted across global markets.
EDUCATION
Marquette University High School
High School Degree
University of Wisconsin-Madison
Bachelor's Degree, Communication Arts
ABOUT EDDY CEVILLA
With a background spanning global marketing, product management, and customer hospitality, I specialize in simplifying sophisticated products and experiences for diverse, global audiences. Whether I’m building a go-to-market strategy or crafting messaging that speaks to everyday customers and business partners alike, I bring strategic thinking, attention to detail, and a deep understanding of what connects people to product.I lead cross-functional teams to create scalable solutions, impactful digital content, and seamless user experiences. From gathering customer insights to guiding product development and training, I help teams highlight product value in ways that are engaging, informative, and easy to understand every step of the way.
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