Eddie Smith

About Eddie Smith

I build full-funnel marketing systems that turn ad spend into booked revenue for local and regulated service businesses.That’s looked like helping clinics, law firms, home services, and other high-trust brands go from “we think marketing is working” to “we know exactly what $1 in turns into on the other side.”My lane is performance marketing on top of a clean data and decision-making stack. I work across the full Google ecosystem (Ads, GA4, GTM, GMB/LSA, Looker Studio) and tie it into CRM and call tracking so we can see the full journey: impression → lead → booked job/visit → revenue → ROAS and payback.Over the past few years I’ve:• Helped local and regulated service businesses generate $10M+ in tracked revenue• Cut cost per lead by 40-75% while increasing qualified volume• Built funnels that have produced six-figure monthly and weekly revenue on modest ad budgets• Turned fragmented, channel-only reporting into “Owner’s Math” dashboards leadership can actually run the business fromWhat I’m best at:• Demand generation & paid media (Google Ads, LSAs; Meta & Microsoft as needed)• Analytics, attribution & RevOps alignment (GA4, GTM, Looker, CRM, call tracking)• Local SEO, reputation, and “foundational” Google presence (GMB, GMC, GSC)• Funnel design, tracking plans, and conversion optimization• HIPAA and legally compliant marketing infrastructure for healthcare and legalI’m currently open to:• Full-time VP / Director roles leading performance marketing, demand gen, or RevOps• Contract or fractional leadership for teams that need to fix tracking, scale paid, and prove ROASIf you want to see how I work: Case studies & project breakdowns: Weekly performance marketing newsletter: Free community for deeper help & teardown-style discussions: you’re trying to connect ad spend to real revenue and want someone who can live in the numbers, talk to the field, and still ship campaigns on time. let’s connect.

Experience

1. National Sales Director

   Wisconsin Cheese & Sausage Company

   Mar 2024 — Present

   Lead national sales strategy and team management for a growing CPG brand in the food industry. Focused on driving revenue through strategic planning, account development, and data-informed process optimization- Developed and executed national sales strategy, driving new business acquisition- Mentored the sales team and led cross-functional initiatives to improve growth and efficiency- Applied analytical tools and CRM insights to optimize pipeline performance and market competitiveness

Education

• Eastern Illinois University

  Bachelor of Arts, Corporate Communication

  2008 — 2011

• Olivet Nazarene University

  Master of Business Administration - MBA, Communication and Media Studies

• Codecademy

  Data Scientist, Data Science

Skills

• Event Planning
• Leadership
• Sales
• Management
• Social Media
• Marketing
• Social Media Marketing
• Event Management
• Selling
• Advertising
• Time Management
• Entrepreneurship